WHAT ARE HANDOUTS?
Handouts, which are also referred to as Bag Tags, are small "postcard sized or business card sized" cards/flyers that can be used to get more subscribers, but we feel they shouldn't be your primary tool. The best way to get customers to sign up is to simply tell them to do it while they're in front of you. Refer to our Quick Start Guide on Getting Customers Aboard. Here's how we suggest you use handouts.
BEST WAY TO USE HANDOUTS
1. For brick and mortar locations, keep them behind the counter to give to those customers that want to sign up for your VIP Text Program, but they don't have their phone with them (yes it happens), or they are in a big hurry.
2. If you don't have a brick and mortar location. You can use handouts at networking meetings, trade shows, and events, but it's still more effective to have the person opt in right there. People tend to forget to do things "later". Still the handout is better than nothing.
3. If you give out "welcome packets" or any other sort of literature as a normal part of business, it would be a good idea to include handouts with that material. Just remember, don't rely on just that to get customers signed up.